How-to videos are short, instructional clips that help people accomplish specific tasks. They’re one of the most popular types of video content on the internet today. In fact, a recent survey found that how-to videos are among the top six video genres that viewers want to see more of online. If you’ve been thinking about creating your own how-to videos as a way to stand out from the crowd and connect with your audience in a new way, you’ve come to the right place. This blog post will introduce you to how-to video content and why it’s important for marketing today. It also gives some tips on how you can make your own how-to videos as an added bonus to your marketing strategy. Read on to learn everything you need to know about these helpful videos.

What is a How-To Video?

The simplest way to describe a how-to video is a short clip that demonstrates a single, specific task or process. There are many different types of how-to videos out there, but they all fall into one of two categories. Those categories are: – Step-by-Step – These videos show a process broken into a series of steps. For example, a hair-coloring tutorial might break the process of dying your hair into several steps, like applying the color to your hair, waiting for it to develop, then rinsing it out. – How-to/Explainer – These videos explain how to do one specific thing, but they’re not broken down into steps. For example, a how-to video about how to start a blog would explain the basic process for creating a blog.

Why are how-to videos important for marketing?

Just as you’re looking for ways to improve your marketing, your audience is looking for ways to improve their lives. They’re looking for solutions to their problems. They’re looking for information on how to do things better. How-to videos are a great way to meet that need. By creating how-to videos, you can help your audience solve some of their biggest problems. In fact, how-to videos are one of the top ways people search online for information. In other words, your audience is actively looking for these videos. They want them. By creating them, you can meet that need and solve their problems. How-to videos are a great way to build a connection and loyal following with your audience.

How to make a how-to video

Before you dive in and start making your first how-to video, you’ll want to make sure you have the basics down. As you’ll see, there are tons of different types of how-to videos. Once you understand the difference between the two categories of how-to video (step-by-step vs. how-to/explainer), you’ll have a good idea of what you need to cover in your videos. Once you do, you’ll be able to begin brainstorming what your videos are going to teach. Keep in mind that like any marketing content, each video you create should have a clear purpose and target audience. Once you’ve got those details figured out, you can move ahead with the video production process.

3 benefits of creating How-To Videos

– Build trust with your audience – Creating how-to videos allows you to build trust with your audience by helping them solve their problems. People want to know that they can trust you and your brand with their problems. – Create authority in your industry – If you create how-to videos on topics within your industry, you show that you have authority in that field. You become an authority in your industry by helping people solve their problems. – Expand your reach and impact – Once you start creating how-to videos, you expand the impact of your content. You reach more people, solve more problems, and build stronger relationships with your audience.

Conclusion

All in all, how-to videos are a great way to build a connection and loyal following with your audience. They allow you to provide a valuable service to your audience and solve their problems. You can do this by creating videos on topics such as beauty, cooking, home improvement, and more. How-to videos allow you to show people how to do things in simple, easy-to-follow instructions. By creating them, you can greatly expand your reach and impact as an influencer in your field.

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Rob Haller, St Louis Video Producer
videographersaintlouis@gmail.com